Customer story · CultureLead

How CultureLead keeps leaders practising between coaching sessions

CultureLead, a leadership development company, gives the leaders it coaches their own branded app on iOS and Android. Between sessions, participants keep practising breathwork, focus and stress techniques, and anyone can subscribe monthly or yearly.

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Guided audio, video sessions and live teaching in one app.

In the founder's words

Audiorista allows us to deliver deep transformational programs in a digital space that feels calm, exclusive, and fully integrated with the CultureLead experience. We have full control over access, flow, and content, and our participants meet a space without technical noise. Engagement and completion have increased significantly. Our programs deserve a professional, branded experience, and Audiorista delivers exactly that.

CultureLead app icon
Continuous learning was essential

Learning Beyond the Workshop

Leadership development doesn't end when a workshop is over. Leaders need to apply what they've learned in real situations, whether it's using a breathing exercise before a difficult conversation, managing stress during a busy workday, or staying focused under pressure.

With the CultureLead app, participants can revisit exercises, follow guided audio and video sessions, and access learning materials whenever they need them. This makes it easier to put new skills into practice and continue developing between coaching sessions and workshops.
The challenge

Giving participants something to come back to

CultureLead needed one place where participants could revisit the practices from their programme on their own, whenever they needed them. It had to feel like CultureLead, calm and focused, not like a generic course platform. It had to bring audio, video and written material together, so nothing was scattered across emails and links. And it had to work as a business, reaching leaders beyond the live programmes with a subscription.
The solution

CultureLead's own app, built with Audiorista

With Audiorista, CultureLead launched its own app under its own name in the App Store and Google Play, without hiring developers. The CultureLead team manages the content itself from the Audiorista dashboard, adding new exercises and programme material as the coaching develops. Participants download one app that carries CultureLead's name, colours and tone, and everything they need is in it.
Meditation app on an Android phone with 5-minute and 20-minute sessions, sleep timer and offline listening
Inside the app

Breathwork, video and live sessions in one place

Participants find guided breathwork and self-regulation exercises they can do in a few minutes, video sessions on focus, resilience and leadership presence, and the learning materials from the programmes they have attended. Live sessions are streamed in the app too, so real-time teaching and on-demand practice sit side by side. A leader can prepare for a hard conversation in the morning and wind down after a long day with the same app.
Access and subscriptions

The right content for each participant, and a subscription business

CultureLead decides who sees what. Participants in a programme get the content that belongs to their programme, while anyone can subscribe monthly or yearly through the app to the full library. That turns content CultureLead already creates for its coaching into recurring income, without adding more hours to the calendar.
With Audiorista, CultureLead founder Johan Frederik Banzhaf brings leadership coaching into a branded app, increasing engagement and program completion.

Leadership coaching

Executive coaching, leadership programmes and team workshops that help business leaders build clarity, resilience and sustainable performance.

Its own app on iOS and Android

A branded app published under the CultureLead name, with the same calm, focused feel as the coaching itself.

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What coaches can take from CultureLead's story

If you coach leaders, teams or individuals, the same approach works for your method.

Keep the live sessions at the heart

The app supports your coaching. It doesn't replace it. Your sessions, workshops and programmes stay the core of what you offer.

Carry the practice forward

Clients take your exercises, videos and programme materials with them, so what they learn with you keeps working between sessions.

Earn from what you already create

The content you already create for your programmes becomes a monthly or yearly subscription in your own app.