The rise of micro-creators is a testament to the power of technology and the democratization of content creation. But it seems that placing all your eggs in one basket is never a sustainable solution. Surveys show that not even the Pareto rule applies, that is, only 20% of the creators take 80% of the money. It is likely much worse. Estimates show 3 to 10% of all creators on the major apps, providers, and platforms like Instagram, YouTube, and Spotify sit on 70 to 90% of the cake. It is a winner takes all situation. (Source: THE CREATOR ECONOMY - Getting Creative and Growing by Citi)
(A quick sidenote: Spotify does not pay podcasters any royalty. While it has exclusivity contracts with some podcasters, Spotify does not generally pay podcasters. Unlike licensed music, Spotify's revenue from ads or subscriptions is not shared with podcasters)
Despite a huge audience, your content tends to dissipate among the content of other creators. And users might end up choose to prefer other creators over you if pushed by the provider’s “top-listed/recommended artists”. While third-party platforms like social media and streaming services can provide a broad audience reach, micro-creators are now realizing the benefits of owning their own spaces.
There are many options for creators to have a space for their content, to engage with their audience and generate revenue. Examples include web-shops, substack, Patreon and discord. Top of the food chain is creator-owned apps, which offer an uncluttered and exclusive branded experience. The creator also gets the most freedom regarding what content can be published/distributed to the users (As long as it complies with apple & google's general guidelines for publishing their apps through their stores).
The current common convention is that creating an app is a complex and expensive process, but the often unknown white-label options offer a cost-effective solution for businesses and individuals looking to launch their own apps. With the ability to customize and integrate with third-party tools, white-label apps can provide a robust and scalable solution for businesses looking to engage with their customers through their own mobile apps.
White-label apps come in different shapes and sizes, in the following we would like to highlight 2 common types.
An app builder is a software platform that assists businesses in creating mobile applications without requiring any significant coding or design experience. This online tool offers a more streamlined and efficient approach to app development, reducing the time it takes to build a high-quality app. By simplifying the app creation process, app builders allow businesses to promote their products and services, boost user engagement, and increase their return on investment.
A white-label app is an already coded app that is rebranded and customized to appear as if it was originally created by the brand owner. In other words, companies can take the functionality and features of the app, add their own branding and design elements, and then offer it to their audiences as their own products.
Interested in white-label apps?